Introducing the CC Challenge, Daily Fantasy for a Cause
September 10th-16th, 2018
Yahoo’s Daily Fantasy and Big League Impact Charity Contest launches this week, first featuring New York Yankee pitcher CC Sabathia and his PitCCh In Foundation’s backpack program as the Weekly Spotlight Charity Recipient. Participants can enter $10 contests to win VIP experiences and limited-edition autographed prizes personally donated by celebrity players.
This year’s fantasy football season has gotten off to a nail-biting start—from first-round pick Le’Veon Bell’s contract holdout to Aaron Rodgers’ injury scare and comeback rally—and Yahoo’s featured celebrity partners are riding the fantasy drama alongside fans each week. Sabathia kicks off the inaugural contest, offering a grand prize of a seat to one of Big League Impact’s live VIP fantasy football drafts in 2019. PitCCh In’s backpack program provides school supplies to students in need, and the benefits are very personal to him.
“Growing up, I vividly remember my mom struggling to get notebooks, backpacks, and basic supplies for us. Helping to provide young students with the tools to help them succeed is very near and dear to my heart,” said Sabathia. “As someone who loves fantasy football, I’m excited to partner with Yahoo Fantasy Sports to connect fellow sports fans with the opportunity to help kids out while competing and doing something they love.”
Yahoo will donate 100% of the proceeds to Sabathia’s program, which gives kids $120 worth of school supplies for every $20 raised—every two entries will provide one backpack, with Sabathia’s goal of providing 500 backpacks through the Yahoo DFS contest. Backpacks for the kids include a notebook, three-ring binder, 24-count crayons, washable markers, a folder, ruler, eraser, pencils, pens, a pencil sharpener, stapler, pencil pouch, glue stick, hand sanitizer, and other essential items.
“We’re thrilled to be able to help create positive impact for people in need in local communities here and around the world through our world-class fantasy sports platform,” said Daniel Haight, head of Yahoo Sports Daily Fantasy. “CC and PitCCh In are doing incredible work in New York and the Bay Area, and we’re proud to be able to promote the backpack program in our first week.”
Big League Impact and Yahoo Fantasy Sports launched its partnership with eight live fantasy football drafts across the country in August. Founded in 2013 by St. Louis Cardinals pitcher Adam Wainwright, Big League Impact is a player-led organization whose athletes—from Sabathia and San Francisco Giants outfielder Hunter Pence to rising stars like Mets pitcher Steven Matz, Diamondbacks shortstop Nick Ahmed and Reds catcher Tucker Barnhart — personally host events and competitions to raise money for causes they care about to benefit those in need in the US and around the world.
“The Yahoo Daily Fantasy charity contest is an innovative way for our players to compete online to raise funds for causes that are extremely meaningful to them off the field,” said Raymond St. Martin, Big League Impact’s executive director. “Over 25 MLB players lead our efforts, and we’ll be featuring many of them and their initiatives throughout the fantasy season.”